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American Apparel Makes a Bold Fashion Statement With RFID
The retailer has already adopted item-level tagging at its Columbia University store, and
expects to RFID-enable its 16 other New York City locations during the next three months.
By Mary Catherine O'Connor
April 14, 2008—American Apparel has a reputation for breaking the rules of retailing in the United States. For one thing, all of its products are manufactured in Los Angeles, and it owns all of its sewing, design and dyeing facilities. For another, although its products are not emblazoned with logos and it does not hire celebrities to promote its products (store employees double as models), its young, hip, urbanite customers are very loyal to the brand. What's more, unlike many other retailers, American Apparel—which operates more than 180 stores in 13 countries—is jumping into item-level RFID tagging and product tracking with both feet, and with a good deal of confidence.
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RFID Journal - - RFID (Radio Frequency Identification) Technology News & Features