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American Apparel stopt RFID chips in kleding (1 bezoeker)

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American Apparel Makes a Bold Fashion Statement With RFID

The retailer has already adopted item-level tagging at its Columbia University store, and
expects to RFID-enable its 16 other New York City locations during the next three months
.


By Mary Catherine O'Connor

April 14, 2008—American Apparel has a reputation for breaking the rules of retailing in the United States. For one thing, all of its products are manufactured in Los Angeles, and it owns all of its sewing, design and dyeing facilities. For another, although its products are not emblazoned with logos and it does not hire celebrities to promote its products (store employees double as models), its young, hip, urbanite customers are very loyal to the brand. What's more, unlike many other retailers, American Apparel—which operates more than 180 stores in 13 countries—is jumping into item-level RFID tagging and product tracking with both feet, and with a good deal of confidence.

Lees verder:
RFID Journal - - RFID (Radio Frequency Identification) Technology News & Features
 
wat een verschrikkelijk onduidelijk stuk zeg....
 
Lekker veilig rfid chips, 3 dagen nadat ze uit waren, waren ze al te kopieren.
Dus zou zeggen gooi ze overall lekker in ;)
 
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