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“There are three ovals in the new logo that are combined in a horizontally symmetrical configuration. The two perpendicular ovals inside the larger oval represent the heart of the customer and the heart of the company. They are overlapped to represent a mutually beneficial relationship and trust between each other.Moest 3x kijken voordat ik zelf door had dat het inderdaad op z'n kop stond
The overlapping of the two perpendicular ovals inside the outer oval symbolize "T" for Toyota, as well as a steering wheel representing the vehicle itself. The outer oval symbolizes the world that embraces Toyota. Each oval is contoured with different stroke thicknesses, similar to the brush art in Japanese culture.”
Emblem | Exclusive Product Stories | Toyota Brand | Mobility | Toyota Motor Corporation Official Global Website
Toyota Motor Corporation Site introduces "Emblem". Toyota is shifting toward a "mobility company" in this once-in-a-century period of profound transformation. We are striving toward our goal of realizing the future mobility society. With an unceasing passion for beloved cars, we will remain...


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