Het ging ook helemaal niet over politieke correctheid. 🤷♂️
Demonstreren & Protesteren topic!! (BLM enz.)
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CrossFit onder vuur na uitspraken topman over Black Lives Matter
Zeker honderd sportscholen nemen afscheid van het CrossFit-merk vanwege uitspraken van de topman over de dood van George Floyd.nos.nl
"Maar het kan ook snel fout gaan als je medeleven wordt gezien als inspelen op actualiteit. Of erger nog, als je deze beweging gebruikt om je organisatie te profileren. Het is beter als bedrijven zich eerst goed afvragen hoe zij zelf bijdragen aan een eerlijkere maatschappij."
Dit ging bijvoorbeeld mis bij Amazon. Het bedrijf zei solidair te zijn met de zwarte gemeenschap, maar kreeg daaropvolgend een stormvloed aan reacties van mensen die vonden dat het bedrijf dan eerst maar eens een fatsoenlijk loon moet gaan geven aan onderbetaalde (zwarte) magazijnmedewerkers.
t*ring, je moet tegenwoordig echt op eieren lopen in deze social media tijd.
Vind dit zo belachelijk. Waarom moet een bedrijf zich uitspreken over sociale issues?
Die brief van die Alyssa was trouwens ronduit een dreigement. Ik snap dan ook dat die Greg boos reageerde. Toch vind ik zijn reactie wel bijzonder onprofessioneel. En ik vind het slap dat hij na de shitstorm zijn excuses aanbiedt. Hij had beter kunnen zeggen dat het hem vrijstaat zich niet uit te spreken en het daarbij kunnen laten.
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Jij hebt niet opgelet: White Silence is Violence!
Hoe durf je trouwens zo'n roze letter P te hebben bij je naam? Jij bent zeker iemand die blank zegt ipv wit, waarom steun je met je foto en handtekening de beweging niet? /humor gebaseerd op dit:
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Ging het niet ook over de vraag "Can the left go too far?", iets zegt me dat we daar binnenkort proefondervindelijk achter komen.
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Gaat om deze dacht ik:
Political Correctness Debate - Munk Debates
Be it resolved, what you call political correctness, I call progress…
munkdebates.com
Jordan en Fry waren wel het best geklede panel.
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Gaat om deze dacht ik:
Political Correctness Debate - Munk Debates
Be it resolved, what you call political correctness, I call progress…
Jordan en Fry waren wel het best geklede panel.
Zeer (terug-)kijkwaardig, nu actueler dan toen, rond 1:11:45 even over wat ik aanhaalde.
Dat zeg je alleen omdat het andere stel vrouw en zwart zijn /sarc
wovano
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Ga ik niks mee doen. Mijn eigen overtuigingen wegen dan toch te zwaar mee. Nog nooit heb ik naar een kind uit mijn klas anders gekeken vanwege zijn of haar afkomst. Deze situatie wordt naar mijn mening misbruikt om nu voor elke scheet de racisme-kaart te trekken.
Op school is het een feit dat er wel duidelijke cultuurverschillen merkbaar zijn. Zo luisteren bijvoorbeeld moslim jongetjes vaak slecht naar juffen en beter naar meesters. En dan heb ik het vooral over Marokkaanse gezinnen waarvan de ouders van de kindere vaak al in Nederland zijn geboren. Maar daar mag niks van gezegd worden want dan is het direct racisme.
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Ik vind Jordan P. eigenlijk een heel gek ventje. Vol retorisch gewauwel over "links" dat erop uit zou zijn hele samenlevingen te vernietigen, dat niks met wetenschap te maken heeft of zijn "vakgebied". Hoeft ook niet, lekker geld pakken met die inhoudsloze boekjes en optredens maar laat zich wel graag aanmeten dat hij spreekt vanuit "de wetenschap". Neem nog een pilletje P.
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Ik vond het niet echt een dreigement, en het antwoord van Glassman is natuurlijk bijzonder onprofessioneel.
Ik vind het echter niet zo netjes om die mail zo naar buiten te brengen, en vind de reacties ook ronduit overtrokken. Die tweet was toch ook niet zo vreselijk, kom op zeg. Het is wel erg makkelijk om als bedrijf te deugen in deze discussie, want wie is er nou niet tegen racisme? Inmiddels zijn Reebok en Rogue er al uit gestapt, en keren alle CrossFit affiliates die ik ken en volg op social media zich af van CrossFit HQ. Glassman zal dus snel de deur uit gewerkt worden en daarna is het waarschijnlijk gewoon weer koek en ei. Die gyms die claimen hun affiliation op te zeggen hoeven eigenlijk alleen maar even af te wachten tot die g er uit is.
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Als ik ook via anderen, zoals Bret Weinstein, meekrijg wat er al jaren op Amerikaanse universiteiten gebeurt en hoe dat nu zijn weg vindt naar de samenleving, dan heb ik wel eens het idee dat hij er met veel zaken niet ver naast zat.
Safe spaces, points of personal privilege, trigger warnings, narratives over facts, het was allemaal best grappig toen het alleen nog woekerde op woke campussen.
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We hebben hier volgens mij, gelukkig, een andere samenleving. Gewoon lachen om zulke excessen. Er zal binnen elke groep een groep zijn die minder gematigd denken en/of willen zijn dan de consensus laat zien binnen de gehele groep, als daar al sprake van is. Ik kan moeilijk definiëren wie blm nou precies zijn of het zgn. cultuumarxisme. Net zoals niet elke PVV'er een tokkie is of elke FvD'er een conservatieve maagd.
Eens.
Om te illustreren waar ik dreigementen in zie (weliswaar subtiel en tussen de regels), zie de door mij dikgemaakte stukken:
"Brian -
I can’t remember if it was you or Jeff who once said to me that if CrossFit loses Rocket, you’ll know you’re in trouble. I keep hearing that in my heart, which is why I am writing to you. I want to tell you that every word I write here is written with love. If I didn’t think you and CrossFit were worth it, I wouldn’t bother.
I don’t know if you’re in trouble, but you are probably (reluctantly) losing Rocket. I want you to know why, because as a friend I think there is a lot to learn from our decision. I don’t expect you to change. I’m not asking you to change. I just think that you have a right to know, because the issues are big and potentially highlight larger risks for the health of CrossFit. If you want to talk about it, I’m here to do that, at least until it crosses the line from friendship to consulting.
Rocket CrossFit will be changing our name to Rocket Community Fitness, and likely disaffiliating from CrossFit when it’s time to renew. The thought of that hurts my soul, I love CrossFit. The reasons boil down to an incoherent brand identity that is losing value, absent leadership at a time when leadership is most important, and a moral ambiguity that doesn’t jibe with the zeitgeist or our own values.
BRAND
As you know, we’ve struggled with the brand identity of CrossFit for a long time. That struggle centers around the fact that if you ask strangers on the street what CrossFit is, you’ll get infinitely (dare I say “constantly”) varied answers. I know that some of that is by design; as a company you set a low barrier to entry from which any affiliate owner can make it their own. I grok that. The problem is that there is still a wide perception of what CrossFit is, and that’s still fed by either The Games, or by social media. Social media from HQ is often problematic, like the racist Fluffy Duck post at the outset of COVID-19, or recently using “Flatten The Curve” to tell people to lose weight. From affiliates it’s all over the board: some inspirational, some dangerous and embarrassing.
Regardless, “CrossFit” doesn’t mean anything as a brand. Indeed, the primary job of a brand is to tell you what to expect. Whether you like McDonalds or not, you know what to expect when you see one. The reason that matters as an affiliate is that I am paying $3,000 a year for that brand to mean something, and attract customers. But if potential customers don’t know what “CrossFit” means, or if they think it means something they don’t want to be part of, it has little value.
It’s like “soda.” Soda only has a very general meaning. Something liquid, fizzy and hopefully cold. But offering someone a soda doesn’t tell them if they’re getting cola, orange, root beer, ginger ale…… Though obviously a particularly inflammatory example, that’s the problem we keep running into.
A brand should tell someone what to expect. CrossFit, as a business has taken a stand opposite that.
I know all the things you and Greg say about freedom and not having a core leadership in terms of brand ID. And that CrossFit is a methodology, not a brand. (Which makes even less sense for affiliation, since the methodology is not proprietary in any way.) That was okay for a long time. Not great, but not a large obstacle for our business. The braggadocio of the brand perception was a benign buffoon off of which we could springboard our own identity, and we have built a thriving community in the last decade as a result of our own work, our own brand.
But when I have to repeatedly defend the CrossFit brand or say “we’re not like that,” the brand begins to take on negative value.
So, on we chugged, doing our thing. Being Rocket. Just, Rocket. We did things “the Rocket way.” We designed and codified what it means to be Rocket. Indeed, that had me on the road to gyms all over the country, twice a month, teaching other gyms how we do things, in contrast to the brand perception of CrossFit.
Until COVID hit.
COVID hit hard. We’ve been closed for 3 months now. Even so, we are amongst the lucky ones. We took a huge hit, but we’re fine. Our community is strong, we pivoted our classes online, we’re fine.
But we also realized that we are doing so alone. We do not have the help of the brand that we pay to be affiliated with, and we are not part of any sort of united group with shared values. That has become frighteningly clear in watching the behavior of other affiliates. We have seen things that we do not want to be associated with, but are associated with, because we share a name.
That is a very important realization. It is important because it gave us space to evaluate why we use the name CrossFit if it doesn’t have a clear meaning, a group affiliation that we relate to and are proud of, or any sort of real leadership.
LEADERSHIP
The irony, of course, is that I know the leadership very well. I would go so far as to say that I love the leadership of CrossFit on a personal level. When people would complain about what HQ did and didn’t provide to affiliates, I have often come to the defense of HQ, providing a list of things you do behind the scenes. I am aware not only of what you do, but the depth of care that you have.
The absence of real leadership didn’t matter much when the world wasn’t in crisis. But it matters now, a lot.
It probably matters more to your future as a company than it does to mine. What we have learned – and what I know lots of other affiliates have learned – is that we don’t depend on HQ for anything. Which also means we don’t need it for anything.
All that work that you do behind the scenes will actually benefit all of us whether we are affiliates or not. Fighting licensure laws? Awesome, but Joe’s Fitness benefits just as much as we do. Training and certification courses? Love them, but I don’t need to be an affiliate in order to hire coaches who have done your courses. (Which are excellent and what I would focus on if I were advising you for the health of your business.)
I would urge you to really think about the fact that many of us have realized that we don’t need to be affiliates. But, you do need people to stay affiliated. That is a huge chunk of your operating revenue.
This is where leadership really matters. Specifically, communication from leadership.
Without that, it doesn’t much matter what you do behind the scenes. Think of it like a relationship – because that’s what it is. If you are an absent partner, who doesn’t communicate with your spouse, listen to what they need and feel, the relationship won’t last. Sure, you can buy time with grand gestures, you can explain yourself endlessly when things erupt in fighting, you can even make up, but usually, those relationships don’t last. Especially if there is no clear and communal vision about what you want for your future, together.
That’s probably where we are with Rocket and CrossFit. From conversations I’ve had, that’s probably where you are with a lot of affiliates. Especially those of us who are truly mission driven to save lives.
Especially now, because many affiliates are in crisis thanks to COVID. And certainly all of us in the US are living through unprecedented social unrest rooted very specifically in racist injustice. In both cases, CrossFit has either been absent or wrong.
MORAL AMBIGUITY
Incoherent brand identity and absent leadership are especially detrimental to a relationship when combined with moral ambiguity. Your moral ambiguity has become very clear in how CrossFit has, and hasn’t, responded in the face of both COVID and the massive social unrest the US is now reckoning with.
Whether you believe the coronavirus is “real” or not, its impact on the world is real. Moreover, its disproportionate impact in the US on minorities is very real. Failure to address COVID as the complex thing that it is has highlighted the short-sightedness of CrossFit and its myth of individuality. Indeed, CrossFit seems to have simply fallen back on “fat is bad, you’re bad if you’re fat, we can fix you.”
CrossFit continues to pretend that the solutions are simple. “Off the carbs, off the couch,” as if that, in and of itself is something that everyone has easy and equal access to do. The issues of health, fitness and nutrition are deeply intwined with the systemic inequality in this country. The systemic inequality, social determinants of health, and complex relationship to “health” systems all impact outcomes of COVID. You’re smart enough to know that, yet failed to seize the opportunity to address any of it.
The only real statement CrossFit has made came in the form of a video so filled with fat-shaming vitriol that we literally had members sending it to us saying “what is this shit?” At a time when thousands of vulnerable people are dying, CrossFit put out a video that basically said “it’s your fault, you should have been like us.” Parroting old fitness industry tropes that do more to shame and repel the people who need us the most, rather than to invite them in and offer access to a solution. Thankfully, last time I looked, fewer people had watched it than read my blog posts.
(Whoever edited that should be fired. Especially if it was the same person who posted the racist Fluffy Duck meme. And the “flatten the curve” weight loss meme. So let me eat crow: I desperately wanted you to bring social media back, it never occurred to me that it would be used so badly.)
As Brady and I were both shaking our heads at this flaccid and irresponsible response, the George Floyd murder threw our country into massive unrest. CrossFit is the only major brand I can think of that has failed to take a stand, make a statement, show support for social justice in general and Back lives in specific.
While I fully understand that you may feel like you’re in a tough spot, there are easy ways out of it. Certainly easier than the things we’ve already accomplished together with inclusivity in the queer community. (And that went really well!)
Let’s be clear, your silence IS taking a stand. You are standing, in silence on the side of history that Brady and I cannot stand on. Even taking a small step to the right side of history is better than haphazardly napping on the wrong side of history.
In one of the Affiliate Owners’ Groups, a black affiliate owner asked “where’s HQ?” And they were told, essentially, that it’s only business, not the place. But that’s wrong. Now, more than ever, is the time and the place. My response to that post was:
At a time like this, their - anyone's - silence speaks volumes, and it does so loudly. To not speak up against the injustice, in support of the pleas from the black people in our country, is to say that you don't care. Or that you don't care as much about them as you do about your business. Or about not making waves. Or about not offending someone. Or about your own comfort and security. Or, worse, that you support the systems against which they are protesting.
Don't be fooled into thinking that silence is anything other than support for the status quo, nestled in cowardice.
Silence isn't avoiding drama. Silence absolutely is not "not taking sides." It takes the side of the status quo. In a fight against violence and oppression, silence takes the side of violence and oppression. There is no such thing as not taking a side at a time like this, some people just do it because they're too weak to do anything else.
"He who passively accepts evil is as much involved in it as he who helps to perpetrate it. He who accepts evil without protesting against it is really cooperating with it." - Martin Luther King Jr.
If you are hoping that there is a way to stay silent and not piss anyone off, there isn’t. If you are hoping that there’s a way to say something and not piss anyone off, there probably isn’t that either. (Though honestly, you’d piss fewer people off.)
Either way, you may lose affiliates. If you lose Rocket, and the other gyms like Rocket, you will be left only with the gyms too afraid to take a stand. Is that what you want? Is that really the cream rising to the top?
I ask you that as someone who cares.
The absence of real leadership, and murky brand didn’t matter much when our affiliate fee was just cheap marketing. But now, when we’re aligning our own business and brand with a global company that isn’t taking a stand at a time of crisis? That’s something different altogether.
CrossFit needs its affiliates. In order for you to keep affiliates, you need them to believe that the brand itself has value, there is leadership that cares and is there for affiliates, and core values with which they can align.
The absence of all of those things may have been the very thing that enabled rapid growth in the beginning. But it may also be the thing that causes slow decline and death.
As someone in an interesting position of both insider and outsider I would be very worried about your business right now.
You are going to lose a lot of affiliates this year. Many will be lost to financial hardship and closure as a result of a global pandemic. Many will also be lost to simply not seeing value in paying HQ for “services” that are cloaked in ambiguity and a relationship that feels one-sided due to absence of communication. And many will be lost to CrossFit’s failure to take a stand in a time of moral crisis in the US.
You are likely losing Rocket to that last thing.
It’s worth remembering that Jeff coined me “the conscience of CrossFit” as I worked with him on trans and queer inclusivity. It was a cute title, but it was not said in jest. At a time of crisis, the thing you most need is your conscience, it is the North Star in a storm. That is the thing – whether that conscience is me or not – that seems lost. There is no charting a course without it. (And yes, I still wish I could help, more than anything.)
Brady and I both still love you, Greg and CrossFit, and have felt loyal to all of you. CrossFit changed our lives, it enabled us to change countless other lives. We’ve been through a lot together, and stayed loyal. Though at some point, loyalty turns into fealty. Or enabling.
The CrossFit that the world is seeing now does not reflect the values that Rocket is built on. The racist posts, the fat-shaming, all of it becomes a reflection of us as long as we are Rocket CrossFit. That’s a problem.
I still look at you and CrossFit with all the love I have in my soul. I still see all the potential that I ever saw.
We are at a crossroads and will have to actively choose the future we want. You are too.
I don’t know what it means for you, I know I don’t have a right to an opinion there. (Though I will always wish that I could help.)
I don’t even know, for sure, what it means for Rocket. I suspect we won’t renew our affiliation in the fall (assuming you don’t do it for us after this letter.) But, like any breakup with someone you truly love, I don’t want that. I just think we have to in order to honor our mission statement.
Regardless, I will always hope for the best for you. And CrossFit.
We have been through so much together that it would simply be wrong to ghost you, even if it’s just business. We all have decisions to make, and I trust that even if we do wind up doing it from different paths, we will still be making the world a better place.
I will always wish we could do it together.
Love,
Alyssa"
M.a.w. we gaan weg, behalve als je nu ons standpunt inneemt. Dan is er nog een kleine kans dat we blijven.
Ik snap je kritiek op Peterson, maar als ik naar de ontwikkeling in de samenleving kijk (pakweg de afgelopen 10 jaar) zie ik dat dergelijke Amerikaanse trends overwaaien. Voorbeelden zijn: discussies omtrent Zwarte Piet, standbeelden/namen van zeevaarders, vrouwenquotum en etnisch profileren. Verder zaken zoals ikstemopeenvrouw, cancel-culture (dat in toennemende mate succesvol lijkt) en toenemende geforceerde diversiteit op universiteiten en het bedrijfsleven. Ik heb in ieder geval het idee dat deze cultuurmarxisten (for lack of a better term) aan de winnende hand zijn. En dat bevalt me geenszins.
Alleen waait het uiteindelijk allemaal over naar hier.
We're all living in Amerika...
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Helemaal gestoord. Blanke agenten wassen de voeten van zwarte mensen als teken van vergiffenis.
Witte agenten wassen voeten van zwarte geloofsleiders als daad van naastenliefde
Opmerkelijk protest tegen politiegeweld in Cary (North Carolina): drie witte agenten knielden en wasten samen met enkele sympathisanten de voeten van zwarte geloofsleiders, als teken van vergiffenis. Net zoals Jezus deed bij zijn discipelen dus.m.hln.be
Ik zie het in Amsterdam ook nog wel gebeuren.
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