On May 6, 2014, Fiat Chrysler Automobiles announced a plan for the next 5 years in order to outline the future for the company. The company expects that: sales volumes will increase to 7 million units, the revenues will reach 132 billion €, the net income will reach 5 billion € and that the industrial debt will peak at 11 billion € in 2015, and then reduce to 0.5-1 billion € by end of 2018.
Much of the global growth will be focused around Jeep, due to its high visibility globally as well as the growing SUV market in developing markets. Chrysler will be re-positioned as the company's mainstream North American brand to compete with Ford, Chevrolet, Toyota, and Volkswagen, while Dodge will focus on performance-based vehicles. Alfa Romeo will become the company's premium marque to compete with Mercedes-Benz, BMW, and Audi, while Maserati will be the company's ultra-luxury brand to compete with Bentley and Rolls-Royce. Fiat (which will remain the company's mainstream brand outside North America), Ram Trucks, and Ferrari will remain largely unchanged, while SRT was merged back into Dodge. Conspicuously absent in the announcement was Lancia, which was later confirmed to be withdrawing from all markets outside Italy, and possibly withdrawn altogether in 2018.
