Burn the fat, feed the muscle (BFFM) was designed to be complete and definitive guide to nutrition for fat loss, based on the bodybuilding / fitness/ figure method of eating. The majority of BFFM is devoted to nutrition, with ancillary chapters on setting goals effectively and on weight training and cardio, also following the “bodybuilding method”
The target audience for BFFM is anyone who is serious about fat loss, and who wants to maximize their results by putting in the time, paying attention to details, using advanced techniques (such as those used by bodybuilders before competition), and doing nutrition by the numbers (counting calories and macros)
Generally, BFFM is for people who are highly motivated.
The new hardcover book, The Body fat solution was written for anyone who is overweight, or who was formerly overweight and who wants to maintain their ideal weight without struggle.
The Body Fat solution is not for athletes, bodybuilders or people who want to reach 4 or 5% body fat.
Body Fat Solution is especially written for people who struggle with inconsistent motivation, emotional eating, binge eating and other forms of self sabotage.
The body fat solution gives help for people struggling with everyday challenges – like frequent travel, restaurant temptations, busy schedules, high stress and social pressure – things that can can get in the way of the best nutrition or training strategy
IN the body fat solution, one concise chapter on nutrition is included along with chapters on cardio training and a time-efficient weight training program for the busy person, which makes The Body fat Solution a complete lifestyle program.
BUT, the major message is that what nutrition or training program you should follow is not the most important question. the real question is what makes you follow your program? and conversely, what makes you fall off your program so easily?
The body fat solution gets to the emotional and psychological root causes of body fat and shows you how to fix these hidden factors that sabotage most people
There has been a huge void in the book marketplace for this kind of information, until now
Today’s press release was just a very preliminary announcement and “heads up.” I will explaining the book in much, much greater detail in a free teleseminar in early January. watch for announcements and news in the months ahead.
Tom
